Digital Advertising

digital ad

Few weeks ago, I was waiting for a bus on Granville Street and encountered this Heineken’s advertisement. It looked just a transit ad, however, if you check this video, you will see it is something more.

Everyday, we are bombarded with ads and we even do not notice how many we are exposed to. Advertisers are constantly looking for new techniques to attract our attention.

Last fall, I also encountered this ad which uses real person inside of glass case. This would be controversial if you see this from a feminist point of view as it can be read “objectification of women.”

real person ad

However, I am always fascinated by advertisement. It sells stuff, but at the same time it embeds our cultural values and creativity. Yes, I'm a big fan of mad men